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Annoys me
It annoys me, because it is oh-so-trendy, confusing, and, it seems, deliberately defiant of tradition for the mere sake of defying tradition.
Economics
Well, I suppose there are a host of economic possibilities you can mull about:
Division of labor -- hunters (Jack) vs. fire makers vs. hut builders (Ralph). With that goes comparative advantage--do the thing you are good at--hunting or building huts, and then trade to get the other...