"John here," the other John said, "pionered the concept of marketing by refusing to sell any products. It drives the market insane."
"And now it's time to cash in. On Frida we're gonna dump four hundred thousand pairs on the market at two and a half grand each."
"Which, since they cost us-what was it?"
"Eighty-five."
"Since they cost us eight-five cents to manufacture, gives us a gross margin of around one billion dollars." He looked at Vice president John. "It's a brilliant campaign."
"It's really just common sense," John said. "But here's the thing, Hack: If people realize every mall in the country's got Mercurys, we'll lose all that prestige we've worked so hard to build. Am I right?"'
"Yeah," Hack hoped he sounded confident. He didn't really understand marketing.
"So you know what we're going to do?"
He shook his head.
"We're going to shoot them," Vice President John said. "We're going to kill anone who buys a pair."
