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Stella

The ads where they claim it's reassuringly expensive and yet the trays of it my mum would always buy at Christmas because it's so very cheap.
 
I immediately think of a sunny sidewalk cafe with the correct glasses--stemware with the Stella logo on them--and matching beer mats and waiters in black and white. The harsh cold taste and the way the street recedes into the background as it takes effects, until only the angle of the sun matters.

And the phrase "biere pression."

And an old mustached gentleman in tweed who put his small white dog on a zinc bar, order a Stella and shared it with the doggy. They ate sugar cubes between sips and were the best of friends.
 
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