Hallo,
I'm an Italian student in Science of Communication in
Rome university La Sapienza.I'm studying for my Thesis
the way the same product of a multinational is
advertised in Italy and in Australia.I want to show on
a clear example the way the same product must be
promoted differently in these two nations.
My basis are from the book"Global
Marketing and Advertising,Understanding cultural
Paradoxes" by marieke de mooij.
I was wondering if there are other good books strictly
relating to my study like good books on australian advertising relating australian culture or even something about multinational promoting by local campaign or anything could concern my thesis!
I'm an Italian student in Science of Communication in
Rome university La Sapienza.I'm studying for my Thesis
the way the same product of a multinational is
advertised in Italy and in Australia.I want to show on
a clear example the way the same product must be
promoted differently in these two nations.
My basis are from the book"Global
Marketing and Advertising,Understanding cultural
Paradoxes" by marieke de mooij.
I was wondering if there are other good books strictly
relating to my study like good books on australian advertising relating australian culture or even something about multinational promoting by local campaign or anything could concern my thesis!