I read a lot of books about 'how to write' because I've been writing for decades, and I'm always curious about strategies, recommendations, and keys to marketing books. But Mrs. Rebecca Richmond and Mrs. Claire Pickering's is something different. It's not a 'how to write' book: Market and Sell Books: A My Guide is the next phase of 'how to write a novel': perhaps the most important one, as writers who neglect to market their book (or who fail to understand the process) will only see their title fade into obscurity. No prior marketing experience is assumed; which is perfect, given that book writers generally know little about the marketing end of the publishing business. Chapters thus offer all the basics; from preparing a press release and sending it to the right audience to developing publicity goals, understanding distribution markets, and creating different kinds of accounts for these efforts. All this is provided in user-friendly chapters that break down the marketing process into a logical sequence of events and enable writers (who are not intrinsically marketers) to enter the world of publicity. Why is this important? Because there are many more opportunities for self-publishing than in the past, and because self-published authors need to take charge of something usually outside their comfort zone: the selling process. While Market and Sell Books: A My Guide is most likely to appeal to writers who already have a book in print, it shouldn't be neglected by those who are at the beginning stage of writing a book, whether it is in the idea development stage or nearly done. Writers will find plenty of specifics on how to determine if their book is marketable in the first place and, if not, how to tailor their book for success: invaluable information for those not yet in the publication phase. Perhaps this is the best audience for Market and Sell Books: A My Guide: pre-publication, while there's still room for change and tweaking. In reading about the marketing and sales process, writers can quickly determine the best approach for creating a marketable result from their efforts, and will learn how to avoid common pitfalls along the way.