namedujour
New Member
I was on Amazon last night, and evidently caught them testing a new feature. It's gone this morning, but I've seen them do this before. I expect to see the feature back in a week or so.
In addition to "People who bought (viewed) this book also bought (viewed)" they listed the percentage of people who viewed the book, then actually bought it.
In other words, if your title gets 100 hits and nine sales, you're selling to 9% of the readers who found your book.
They also listed books people bought instead of your book. I poked around and saw that some authors had people hitting their book pages, but went off and bought something else. Sometimes, my book was the "something else" that people bought!
What was thrilling to me was that my book was selling to one person in four who found it. Some people wandered off and bought other books, but my book had a higher percentage of sales-per-hits than any of the other books I'd lost a sale to. That's pretty good. What it tells me is that my Amazon book page is effective, and set up to sell that book.
Authors can use this information. If you find your book is drawing in customers but not selling to them, you need to study your title page and decide how it can be improved. Then, go straight to Amazon (most publishers don't do a very good job of this - it's really up to the author) and have them make some changes to it. Most of the time, you can submit title page changes through an online form, but if you email Amazon directly for things you can't change that way, most of the time they'll do it.
Checklist:
* Cover art
* Effective book description
* NO NO NO misspellings!! No grammatical errors!!
* Professional reviews
* Excerpt (choose this carefully, make it as long as they allow you, and END IT WITH AN INCOMPLETE SENTENCE!! Make people who read the excerpt a little frustrated and anxious to read more so they can find out what happens.)
If you make things as perfect as you can, you should see your percentage improve.
I'm really excited about this!! It's going to be great!
In addition to "People who bought (viewed) this book also bought (viewed)" they listed the percentage of people who viewed the book, then actually bought it.
In other words, if your title gets 100 hits and nine sales, you're selling to 9% of the readers who found your book.
They also listed books people bought instead of your book. I poked around and saw that some authors had people hitting their book pages, but went off and bought something else. Sometimes, my book was the "something else" that people bought!
What was thrilling to me was that my book was selling to one person in four who found it. Some people wandered off and bought other books, but my book had a higher percentage of sales-per-hits than any of the other books I'd lost a sale to. That's pretty good. What it tells me is that my Amazon book page is effective, and set up to sell that book.
Authors can use this information. If you find your book is drawing in customers but not selling to them, you need to study your title page and decide how it can be improved. Then, go straight to Amazon (most publishers don't do a very good job of this - it's really up to the author) and have them make some changes to it. Most of the time, you can submit title page changes through an online form, but if you email Amazon directly for things you can't change that way, most of the time they'll do it.
Checklist:
* Cover art
* Effective book description
* NO NO NO misspellings!! No grammatical errors!!
* Professional reviews
* Excerpt (choose this carefully, make it as long as they allow you, and END IT WITH AN INCOMPLETE SENTENCE!! Make people who read the excerpt a little frustrated and anxious to read more so they can find out what happens.)
If you make things as perfect as you can, you should see your percentage improve.
I'm really excited about this!! It's going to be great!
