We be burgers. Be good burgers. Be your way. No be mad!

[sparkchaser]

Burger King scrapping 'Have It Your Way' slogan

NEW YORK (AP) -- Burger King is scrapping its 40-year-old "Have It Your Way" slogan in favor of the more personal "Be Your Way."...The company, along with McDonald's Corp., is fighting to boost sales at a time when people are moving toward foods they feel are fresher or higher quality..."The problem is that people don't see themselves as living the Burger King lifestyle,"...

Be your way.

Be King.

 

[regdog]

First, that king is creepy.

Second, "Burger King lifestyle" what the hell

 

[sparkchaser]

I agree on both counts.

 

[Conscious Bob]

Be Your Way... Reads like something you would find in a personal motivation pamphlet.

 

[Sneezy]

What? Why do you no want to eat our crap anymore?

 

[sparkchaser]

The Burger King here sells Miller Genuine Draft. I am going to order that next time I go.

 

[Occlith]

Be your way and proud of it. BK introduces the Proud Whopper to SF.

The fast-food chain has posted a video online Wednesday that shows scenes from a San Francisco location where it sold a "Proud Whopper." Customers were not told what is in the burger, which comes wrapped in rainbow paper. Once opened up, a message inside the wrapper states, "We are all the same inside."

The idea is that the Proud Whopper is no different from the regular Whopper, despite its colorful packaging.

 

[sparkchaser]

That's great.

 

[Conscious Bob]

I'll have a pizza.