Love beer's comment. The mayor is getting a ton(pun not intended) of criticism about the banning of certain sizes of soft drinks and the like. Behavioral economics appears to be all the rage these days-laws against obesity products and employee "wellness" plans most prominently come to mind. I get a kick out of the latter. A sedentary caller from a call center asks me about my wellness. The conversation doesn't go far after I relay that I've run three marathons and am currently working to participate in a boot camp style program for a day featuring tons of obstacles and a 10 mile run in-between. The "wellness" thing sounds good on paper, but in the end, studies will find insignificant results when it comes to helping the corporate bottom line.